Could a former NBA player turned car magnate truly revolutionize the entertainment landscape of Forsyth County? Vernon Krause, a name synonymous with both athletic prowess and entrepreneurial ambition, is currently at the center of a multifaceted endeavor that could reshape the regions future.
The story begins not on a basketball court, but amidst the scenic beauty of Lake Lanier. A sprawling estate, once owned by the Vernon Krause Trust, recently hit the market with a price tag of $5.595 million. This glimpse into Krause's personal holdings provides a window into the financial landscape that underpins his broader ambitions. But the lakefront property is just one facet of a complex narrative involving professional sports, automotive dealerships, and a potentially transformative project in Forsyth County.
The genesis of this grand vision can be traced back to Krauses role as CEO of the Krause Auto Group. Hes the driving force behind a proposal to construct a sprawling $2 billion arena and entertainment complex. The plan, ambitious in scope, has ignited considerable interest and debate within the local community.
The project, dubbed "The Gathering at South Forsyth," is championed by a team led by Krause himself. This team, supported by marketing and public relations efforts spearheaded by Sharon Goldmacher, president of Communications 21, is working diligently to bring this ambitious plan to fruition. The location, originally scouted in several areas, including Fulton and Cobb Counties, is now proposed in Forsyth County.
Krause's past is steeped in the world of professional basketball. His NBA salary served as the primary source of income during his playing career. This athletic foundation, combined with a keen business acumen, has paved the way for his current success. It is this duality the athlete turned entrepreneur that makes his journey particularly compelling.
Here is the information table about Vernon Krause:
| Category | Details |
|---|---|
| Full Name | Vernon L. Krause |
| Date of Birth | February 1951 |
| Age (as of 2024) | 73 years old |
| Residence | 33477 Jupiter, Florida (as per records) |
| Former Profession | Retired Professional Basketball Player |
| Estimated Net Worth | $4 million |
| Current Occupation | CEO, Krause Auto Group; Owner/Operator of 15 Car Dealerships |
| Project Involvement | Spearheading the "Gathering at South Forsyth" project, a proposed $2 billion arena and entertainment complex in Forsyth County |
| Recent Developments | Met with the National Hockey League Commissioner (as per Channel 2 Action News exclusive) |
| Marketing and PR | Managed by Sharon Goldmacher, President, Communications 21 |
| Controversy | Project faced controversy (details unspecified in provided text) |
| Relevant Link | Google Search Results |
The "Gathering at South Forsyth" project has become a focal point of discussion, a month ago, it became the center of controversy. In a Channel 2 Action News exclusive, Krause revealed a meeting with the National Hockey League commissioner. The specifics of this meeting, and the potential implications for the arena project, remain undisclosed, but the news undoubtedly amplified the buzz surrounding his endeavors. The fact that Krause is engaging with such high-profile entities hints at the ambition and scope of the project.
The Krause Auto Group, under his leadership, currently operates 15 car dealerships across the southeast. This portfolio of businesses generates significant revenue, providing the financial backing for his more ambitious pursuits. The success in the automotive industry contrasts sharply with his earlier career as a basketball player, yet both strands are intricately interwoven, showcasing a remarkable capacity for adaptation and strategic thinking. His NBA salary, while no longer his primary income source, was fundamental in laying the groundwork for his financial success.
The proposed arena is not merely a building; it represents a vision. It's a statement about the future of Forsyth County, and a testament to Krause's belief in the area's potential. The projects scope, the financial investment, and the involvement of high-profile individuals position it as a significant development. The meeting with the NHL commissioner, for instance, suggests the possibility of securing a professional hockey team, adding another layer of prestige and economic benefit.
The influence of Sharon Goldmacher and Communications 21 in managing marketing and public relations cannot be understated. Effective communication and strategic messaging are crucial for garnering public support, attracting investors, and navigating the complexities of regulatory approvals. They must skillfully shape the narrative surrounding the project, addressing public concerns and promoting its benefits.
The location of this planned complex has also been a topic of interest. Krause explored potential sites in Fulton and Cobb Counties, but ultimately, the focus shifted to Forsyth County. The factors influencing this decision, including land availability, local government support, and potential market dynamics, are vital considerations for such a large-scale undertaking. The choice of location directly impacts the project's viability.
Krause's journey is not without its challenges. The news of controversy associated with the project suggests potential obstacles, whether related to zoning regulations, environmental impact assessments, or community opposition. Navigating these challenges requires strategic planning, skillful negotiation, and a willingness to adapt.
The real estate market also plays a significant role. The sale of the Lake Lanier estate, valued at over $5.5 million, highlights the financial assets and investments that provide a foundation for his other ventures. This offers insight into his total financial worth, demonstrating the scale of his assets.
The evolution from a professional athlete to a prominent business leader is an inspiring trajectory. Vernon Krause's story, still unfolding, is a compelling example of ambition, strategic vision, and the ability to leverage skills and experience to achieve ambitious goals. His story is a dynamic account of the man, the vision, and the potential transformation brewing in Forsyth County.
The real estate photography for the Lake Lanier property, provided by Pineapple 22, suggests a well-executed and professional approach to marketing. Proper marketing is crucial when putting such valuable assets on the market, ensuring that the property reaches the right buyers.
The comparison data from 2015 and 2016 of dealership groups provides insight into the competitive nature of the automotive industry. While the specific rank changes for the dealerships are not directly related to Vernon Krause's personal net worth or his main project, they do reflect the context of his main business operations. The data points give information on how the industry is changing and its leading players.
| Year | Rank | Dealership Group | Rank Change |
|---|---|---|---|
| 2016 | 1 | Sanderson Automotive | -51 |
| 2015 | 94 | Holman Automotive Group Inc. | +35 |
| 2015 | 16 | Morgan Auto Group | +29 |
| 2015 | 49 | Mullinax Auto Group | +21 |
| 2015 | 102 | Shelly | - |
The future success of the "Gathering at South Forsyth" hinges on a range of factors, including financial backing, community support, and regulatory approval. The recent meeting with the NHL commissioner is a strategic move, and signals an active attempt to establish the project as a premier entertainment venue. In addition, the expertise of Sharon Goldmacher and Communications 21 will play an essential role in shaping public perception.
Vernon Krauses journey is still continuing, and the outcome of his ambitious projects in Forsyth County remains uncertain. His story exemplifies the constant reinvention and the drive that propels individuals to strive for excellence.
